There has been tremendous growth in the craft beer industry in the past few years. It has drastically changed the whole alcohol scenario throughout the world. Around 1,000 brands have entered the market within a short period and 5,000 small breweries have opened in the USA. Even though the growth may have started slow, but with proper marketing techniques, it can move faster in the US market.
Craft Beer Marketing Guide
Events and Festivals
Setting up canopies in events and festivals has been an old-fashioned marketing strategy. Yet, it shows remarkable results for businesses that pay slightly more attention. When you are allowing your customers to take a sip of your beer, do remember to hand over a sample bottle along with a reusable Tote bag.
First, it leaves a positive impression on customers when you provide them with an eco-friendly reusable bag. It reflects that the business cares about the environment and people feel good about it.
Second, who leaves free samples?
You can order printed reusable bags in bulk from Custom Earth Promos. They provide eco-friendly reusable bags, lanyards, seed papers, reusable bottles, umbrellas, jotters, pens, straws, masks, and other supplies. All the products are made without harmful chemicals and 100% recycled materials. Get the best deals by ordering in bulk from CEP.
Digital marketing and social media
Most companies are using social media as a digital platform to market their business. Whether it is a small or large business, both are struggling against competitors to make a prominent position in the digital world. Let’s be frank, those who can market their brand impressively on the digital platform are the ones who see an increase in their sales.
The best way to create a buzz around your brand is by announcing weekly or monthly competitions online. Send promotional offer emails to your loyal customers, which they can forward to other potential customers as well. When your customers stop by, request them to post images tag your brand to show where they are enjoying.
Customer Loyalty Programs
Loyalty programs are the best way to retain old customers and attract potential customers as well. When you provide a customer with a loyalty scheme they will keep returning to your brewery to buy beer. However, it is also embarrassing to carry a beer box or a beer can home, so you can provide special Tote bags to your loyal customers to make them feel special. This is another way of promoting the business locally. When customers will carry your customized printed bags, it will attract many passersby.
Focus on Quality and Not Quantity
This is quite obvious! To keep your business running and to create a great brand name, the quality of the product is important. There are thousands of beer brands in the US market. If you want to stand out among competitors, you will have to process and apply special ingredients in your quality beer during the brewing process to maintain freshness during consumption. Prepare the quality that does not reduce in fluctuating temperature and the consistency of quality should not change between batches.
There is no magic formula for a business’s success. Little marketing strategies and expert’s assistance can help in promoting your brand in the beer industry